London and Paris-based virtual fertility clinic Apricity has acquired Madrid-based period tracker app Woom for an undisclosed sum.
Woom is a period tracker and community support app that uses artificial intelligence to help women track their menstrual cycle while trying to have a baby.
Apricity said its acquisition of Woom will enable it to offer a more comprehensive service, from conception advice through pregnancy.
It will also boost Apricity’s international expansion, lead generation, user engagement and AI optimization.
“I am thrilled to have Woom join the Apricity family as we continue our European geographic expansion, delivering truly personalized fertility care using the best of data and digital to women and couples who are struggling to conceive,” said Caroline. Noublanche, co-founder and CEO of Apricity.
According business roomWoom has received $4.5m (£3.5m) in funding to date and has a valuation between $9m and $13m.
Other fertility ventures include Béa Fertility, which provides home fertility treatment and raised £800,000 before its launch in April last year.
“Together, we have a shared and aligned mission in building families and are committed to providing a data-driven, community-driven, personalized solution to empower and connect women to better understand their choices to become mothers. “said Clelia Morales, co-founder and chief operating officer, Woom.
Woom was created in 2015 by Clélia Morales and Laurence Fontinoy. It has over 1.8 million users who have registered over 156,000 pregnancies.
The acquisition follows Apricity’s Series A funding round in June 2019 for €6m (£5.1m).
In 2021, UK-based femtech startups raised a $121 million total (£95.6 million).